public relations PR can lay the foundation for trust and credibility—which is particularly important to creative professionals. Building on our relationships in the design publishing media, we can work with you to nurture your reputation among your audiences by telling your unique story to outlets specific to the industry such as design magazines and online publications. Creative professionals pay close attention to what other creative professionals are doing. And, as artists, they are particularly interested in new techniques, styles and creative trends. In particular, they look toward their mentors in the industry who influence their own work. With our contacts and understanding of who these creative mentors are, we can help you establish brand evangelists whose work will highlight the versatility and superiority of your products and services. event marketing To establish and maintain vanguard positioning, you have to be “out there” and tradeshows represent an essential marketing strategy when it comes to visibility. Exhibiting—especially in a relatively small and highly focused industry such as ours--demonstrates that you’re a serious player. But, as veterans of the road, it’s easy to see how the time and energy of tradeshow marketing can spiral out of control and become a liability for you and your sales force. We can help you determine which shows utilize unnecessary time and energy and which support your objectives. We’ll help you think outside the box, to plot out what you want to do before you begin--what’s your exhibiting objective, what are you trying to achieve, and what planning do you need to do in advance? And, as your representatives, we’ll be there—supporting your sales team and bringing your marketing message to life for your audience. integrated marketing communications Today, with ever more information and choice, creative professionals—like all consumers—make decisions and influence their clients’ decisions based on their relationship to a brand—that singular idea that becomes clear when all communications speak with one voice. With limited staff, time and resources, however, it can be a challenge for companies to keep that voice in mind for every marketing activity and much easier to slip into a reactive pattern that misses opportunities to reinforce brand messages and build long term relationships with new and existing customers. As your strategic marketing team in a crowded and competitive field, we will help manage and implement your IMC efforts to ensure that you reach the right targets and convey a clear and consistent message that leads to ongoing sales success.